Analytic Roadmap to Audience Activation
- Define the target audience via the EthoSense lens
- Link customer data to EthoSense via location
- Layer in 3rd party survey data for comparison or enhancement
- Analyze EthoSense audiences across the various insights available
- Select EthoSense audiences to activate against
- Select Reticle emotions to activate against
- Ensure the selection represents enough households while maintaining lift to reach campaign objectives (quantity + quality)
- EthoSense audiences are available on DV360 and The Trade Desk, and Reticle emotions are translated into ID’s
- Real time bidding to reach the right audience at the right time with the right message
- Brand lift studies to measure results against KPI’s
- Creative testing to tweak messaging by segment
INSIGHTS
STRATEGY
ACTIVATION
MEASUREMENT
Reticle Emotional Signals
We've created emotional categories that are powered by a globally validated, propriety framework, that has been adopted by over 100 leading global brands.
We've assembled a range of emotional data categories, allowing advertisers to better align their unique brand strategy & creative messaging with brand optimal, contextually aligned placements.
Select from our positive emotional categories and ensure your campaigns activate against optimal messaging.
