Powerful Consumer Insights
Demographic, behavioural, financial, health and psychographic insights at your fingertips.
Find Who You're Looking For
For the best possible response rate target
the right audience, right time, right message.
Who
EthoSense
What
Brand/Media
When
Reticle
…values drive our choices… emotions can often dictate or influence decision making…”
VALUES
Values drive our choices and are a key to what’s really important to us.
When our actions/situations are consistent with our values, positive emotions are produced. When our actions/situations conflict with these values, negative emotions result.
EMOTIONS
Emotions are what we are feeling and can often dictate or influence decision making.
Emotions can easily cloud judgment or may override values when the emotions are particularly strong or intense
Hotspex Data
Our EthoSense Audiences
Every Canadian falls into 1 of 9 unique Value Segments that are further differentiate into 80 EthoSense audiences based on key socio-ethno demographic and income characteristics. To learn more about them, click on one of the 9 Values below and explore the subsegments within them.
Getting an error? Try disabling your browser's pop-up blocker