Powerful Consumer Insights
Demographic, behavioural, financial, health and psychographic insights at your fingertips.



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Demographic, behavioural, financial, health and psychographic insights at your fingertips.
When our actions/situations are consistent with our values, positive emotions are produced. When our actions/situations conflict with these values, negative emotions result.
Emotions can easily cloud judgment or may override values when the emotions are particularly strong or intense
Every Canadian falls into 1 of 9 unique Value Segments that are further differentiate into 80 EthoSense audiences based on key socio-ethno demographic and income characteristics. To learn more about them, click on one of the 9 Values below and explore the subsegments within them.
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