Powerful Canadian Consumer Insights
Drive advertising engagement and enrich your existing customer data for actionable demographic, behavioural, financial, and psychographic insights.
Built By
Reach people based on the values that drive the way they think.
- Identify your ideal audience based on their occupation, family makeup, income, brand loyalty, & more.
- Personalize your campaign creative to better resonate with Sensation Seekers vs. Traditionalists.
- Expand your campaign reach by finding new households that think the same as you existing customers.
- Segment your first-party data to unlock new insights and profile your customers.
Beyond Demographics: The Power of Values
Every Canadian belongs to 1 of 9 unique Value Segments, each further refined into 80 EthoSense Audiences. These segments are built using key socioethnic, demographic, and income characteristics. By understanding what people value, we gain deeper insight into the choices they make and what truly matters to them.
Change Seekers
Wanting transformative life changes.
Living One Day At A Time
Needing significant life changes.
Traditionalists
Guided by values of family, future, and legacy.
Confident & Self Motivated
Aspiring for stature and recognition.
Sensation Seekers
Driven by the thrill of experiences.
Up & Comer
Focused on growth and self-improvement.
Experienced
Valuing hard work and knowledge.
The Good Life
Seeking a balanced, well-lived life.
Worried But Coping
Anchored by the need for stability.
Use EthoSense everywhere you are already advertising.
- Display & Video 360
- The Trade Desk
- StackAdapt
- RainBarrel
- LiveRamp
- Meta
- TikTok
- and more!