Unwrapping Customer Emotions at Cacao Boys Chocolate Shop
In this post, we aim to differentiate in-store visitors and online purchasers, helping marketers understand the key differences between someone who enters the store and someone who buys online for pickup or delivery. By exploring the emotional triggers that drive customers to buy chocolate, such as comfort, joy, and nostalgia, we will uncover how these motivators can be leveraged to create more compelling ad campaigns.
Enriched Data & Prospect Segmentation Drive 25% Acquisition Lift for Automotive Services Firm
A Canadian upper mid-market company, that provides its customers with various types of automotive services, desired to optimize acquisitions, communicate various benefits and service offerings to potential customers, and as well expand usage of digital channels. Our client had an existing 1st party data model to target new prospects for acquisition – the costs of maintaining the acquisition program were growing and the performance was declining